About Dana

Dana James

I have a dream…

That we live in a world free from the tyranny of diet dogma and self-doubt. That we live in a world where we instinctively know how to rebalance ourselves with food, nutrients, elixirs, mantras, movement, and scents. A world where food is nourishment, not punishment. A world where we trust ourselves, not shame ourselves. A world where we amplify beauty, love and magnetism. This is my dream for the modern woman.


“James has a pretty kick-ass background in functional medicine and cognitive behavioral therapy”

Well and Good NYC

Hello! I’m Dana James, MS, CDN, CNS, a Columbia University educated, triple certified nutritionist who is also trained in cognitive behavioral therapy. I’m the founder of Food Coach NYC and LA, a functional medicine nutrition practice that helps correct biochemical and psychological imbalances through nutrition intervention and psychological exploration.

I received my initial nutrition training in orthomolecular medicine at the Institute for Optimum Nutrition, United Kingdom, Europe’s most prestigious nutrition training facility where the Nobel laureate, Linus Pauling, was a founding patron. I graduated summa cum laude in 2007. My first clinical hours were at the Brain Bio Center in London, an out-patient facility for people with mental health disorders. It was here that I first witnessed how powerful nutrition was in moderating addiction and brain chemistry. My client cleared up her food-derived depression in 3 weeks!

In 2006, I moved to New York City (NYC) and commuted between London and NYC until I finished my nutrition training. Behind the scenes (or more aptly, to pay the bills) I was the Head of Strategy and Planning for the Theatrical Division of The Walt Disney Company, a company I worked for ten years while studying nutrition and building up my nutrition practice. My background in Finance and Economics (I hold these two undergraduate degrees) primed my brain to recognize patterns and the importance of the intangible, like goodwill and human relationships. Which leads me to medical nutrition. For a complete solution, you need to address both the tangible and intangible – food and feelings; science and spirituality; conscious thought and subconscious thought.

“Dana exceeds any medical health professional with her insight into the complex relationship between food, metabolic issues and emotions.”

Marianna Aloia

After working with over 1000 women, I’ve noticed patterns, deeply entrenched patterns, that shape a woman’s physical body, food behaviors and food preferences. When I saw it, it was as clear as a flawless diamond; four archetypes of women based on how she derives her self-worth. Does she identify herself with her achievements, physical appearance, giving to others, or her connection to the higher realm? Or is she the Muse having transcended this? Each archetype has its own jewelry box rich in healing modalities from re-balancing food to movement, mantras, breath work, scents, flower essences and mind exploration. My one-one consultations use this archetype paradigm and I also run a 6-month intensive program once a year on the feminine archetypes. The next program is in Feb 2017. I also offer mini-courses and NYC-based dinners for the archetypes. Check out Events for details.

“Dana is my nutrition spirit guide”

Melanie Smith

I’m also a functional medicine practitioner trained through the Institute of Functional Medicine and the American Academy of Anti-Aging Medicine. In 2015, I graduated from Columbia University’s Medical Nutrition Program. I’m also a state board member for the New York Nutrition and Dietetic board which determines licensing requirements for nutritionists and dietitians. I wanted to ensure that nutritionists were not disallowed from practicing as was proposed by other states!

I believe in the work I do, so I happily write about it, share it through talks on stage and make appearances on TV to share salient points. I frequently write for Elle.com and have been featured in Harper’s Bazaar, The Coveteur, Well and Good, The Cut, Shape, Women’s Health, Self, Home and Gardens, Eat this, Not That, Buzzfeed, Mindbodygreen (MBG) and more (see Media). I’ve also appeared on the Today Show, GMA, PBS and Fox news.

In 2015, MBG nominated me as one of the 100 Women in Wellness to Watch. Other nominees included New York Times’ best selling authors, Kris Carr, Gabrielle Bernstein and Lissa Rankin. Gwyneth Paltrow and Cameron Diaz were amongst others. I’m also one of their wellness experts and helped develop their very successful video series, “How to Ditch Sugar“.

I have been on various tele-summits with wellness luminaries including Deepak Chopra, David Perlmutter, Mark Hyman and Marianne Williamson. For my speaking engagements, please see Speaking.

I’m currently on the scientific advisory board for Essential Formulas, Charlotte’s Book and Cleanse, a program designed to teach young models how to eat properly in an industry rife with eating disorders.

In 2014, I developed Beauti-fuel, a 100% raw, organic vegan protein powder with super foods and no sugar or stevia as I saw a need in the market for a high vibrational and clean protein power that tastes good!

My professional affiliations include:

2007 – British Association of Nutritional Therapy (BANT)

2007 – American Association of Drugless Practitioners (AADP)

2008 – Certified Nutriton Specialist (CNS)

2008 – NY State Certified Dietician and Nutritionist (CDN)

2011 – AFMCP Institute Functional Medicine

I live between NYC and Los Angeles. For my personal story, you’ll find this weaved through interviews. The latest is at the Beauty and Wellbeing Interview.

My ultimate goal is to see my dream for the modern women come to fruition. If you want to collaborate with me and share the same dream, please email me so we can help elevate more women together.

I see clients individually for a highly targeted experience and offer private intensive programs, group workshops, retreats and speak. I post on Instagram frequently, so join me there!